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Competition Commission of Singapore 33
Annual Report 2013/14
F&B Industry
F&N’s Soft Drinks Non- This restricts Heineken from not to enforce the clause by
Compete Clause Not engaging in the manufacture, giving a signed undertaking to
Enforced distribution, and sales of soft CCS voluntarily.
When Fraser & Neave Limited drinks for a period of two years.
(F&N) sold Asia Pacific Breweries Satisfied that the contractual
Limited and other assets in In January 2013, CCS commenced barrier of entry into the Singapore
Asia Pacific Investment Pte Ltd an investigation into the Soft- soft drinks market had been
(APIPL) to Heineken International Drinks Non-Compete Clause removed for Heineken, CCS
B.V. on 15 November 2012, it which prevented Heineken from ceased its investigations without
included a Soft Drinks Non- entering the local soft drink a finding of liability against either
Compete Clause in the APIPL market before 14 November F&N or Heineken on 4 November
Share Purchase Agreement. 2014. F&N subsequently agreed 2013.
Case Team Members (From Left to Right): Herbert Fung, Director, Business & Economics; Stephanie Christine Panayi,
Principal Legal Counsel, Legal & Enforcement; Terence Seah, Senior Assistant Director, Business & Economics; Jaime Pang,
Legal Counsel, Legal & Enforcement; Priscilla Yee, Assistant Director, Policy & Markets
Annual Report 2013/14
F&B Industry
F&N’s Soft Drinks Non- This restricts Heineken from not to enforce the clause by
Compete Clause Not engaging in the manufacture, giving a signed undertaking to
Enforced distribution, and sales of soft CCS voluntarily.
When Fraser & Neave Limited drinks for a period of two years.
(F&N) sold Asia Pacific Breweries Satisfied that the contractual
Limited and other assets in In January 2013, CCS commenced barrier of entry into the Singapore
Asia Pacific Investment Pte Ltd an investigation into the Soft- soft drinks market had been
(APIPL) to Heineken International Drinks Non-Compete Clause removed for Heineken, CCS
B.V. on 15 November 2012, it which prevented Heineken from ceased its investigations without
included a Soft Drinks Non- entering the local soft drink a finding of liability against either
Compete Clause in the APIPL market before 14 November F&N or Heineken on 4 November
Share Purchase Agreement. 2014. F&N subsequently agreed 2013.
Case Team Members (From Left to Right): Herbert Fung, Director, Business & Economics; Stephanie Christine Panayi,
Principal Legal Counsel, Legal & Enforcement; Terence Seah, Senior Assistant Director, Business & Economics; Jaime Pang,
Legal Counsel, Legal & Enforcement; Priscilla Yee, Assistant Director, Policy & Markets
