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COMPLAINTS ARISE
RELATING TO APBS’S OUTLET-
EXCLUSIVITY PRACTICE
APBS PROVIDED VOLUNTARY
COMMITMENTS TO CEASE
THE OUTLET-EXCLUSIVITY
CONDITIONS AND IS REQUIRED
TO PROVIDE CCS WITH PROOF
OF IMPLEMENTED CHANGES
CCS CEASED ITS
INVESTIGATION BUT
CONTINUES TO MONITOR
MARKET PRACTICES
POTENTIALLY LIMITS
COMPETITION FROM
OTHER SUPPLIERS
CASE OVERVIEW
retailers indicated to CCS that the lack of
outlet exclusivity would be a welcome
development for the industry.
The voluntary commitment by APBS to
cease the outlet-exclusivity conditions in
its supply of draught beer contracts to
retailers will be applicable to all draught
beer contracts entered into with retailers
on and after 28 December 2015, including
Like retailers, consumers welcomed the prospect of more
choices. “Maybe if I come across another beer brand, I can
try it. At least I have the option,” said Ms Valerie Toh, 28,
an office manager (as quoted in The Straits Times article
‘APB to stop supplying beer to retailers on exclusive basis’
on 29 October 2015).
new and renewal contracts. APBS also
provided CCS with documents to prove
that these changes have taken effect.
Based on the commitment, CCS ceased
its investigation but will continue to
closelymonitormarket practices andwill
investigate any breach of the commitment
or any other anti-competitive practices
by APBS.
Source: The Straits Times (29 October 2015) © Singapore Press Holdings Limited. Permission
required for reproduction
39
CCS ANNUAL REPORT 2015-2016
GUIDING YOU TO NEW HEIGHTS