This case study manual serves as a practical guide and an advocacy tool for ASEAN Member States (AMS). It aims to improve understanding of competition law enforcement in ASEAN, particularly in terms of how various competition regulators interpret and apply their respective competition laws. It can also be used to support advocacy activities as it demonstrates how competition policy and law contribute to a healthy market environment.

With a view to guiding ASEAN Member States (AMS) in gradually updating and unifying national consumer protection frameworks, the Guidelines acknowledge the importance of Unfair Contract Terms (UCT) in consumer law and address key principles, good practices, recent regulatory developments as well as enforcement approaches.

This toolkit provides businesses with information on the basic principles of competition law, benefits of competition compliance, as well as guidelines on implementing an internal Competition Compliance Programme (CCP) in the ASEAN context. It helps users to identify key concepts of competition compliance and develop compliance strategies or measures that best suit their needs, in order to enhance competition compliance within the company as well as business practices.

On 12 April 2022, the ASEAN Committee on Consumer Protection published the Guidelines to further promote engagement with the ASEAN Consumer Associations Network. The Guidelines aim to assist consumer associations by providing practical guidance related to the formation, formalisation, operation and sustainability of consumer associations in ASEAN Member States.

On 8 April 2022, the ASEAN Committee on Consumer Protection published the Guidelines, which is a follow-on initiative of the ASEAN Online Dispute Resolution (ODR) Feasibility Study published in December 2020. The Guidelines aim to assist ASEAN Member States in establishing or improving their national ODR systems to help resolve e-commerce transactions disputes.

On 4 November 2021, the ASEAN Committee on Consumer Protection published the 2nd Edition of the Handbook. The Handbook includes updates on consumer protection laws and redress schemes of ASEAN Member States and new chapters on consumer protection in E-Commerce and case studies on successful consumer protection advocacy efforts.

This case study manual serves as a practical guide and an advocacy tool for ASEAN Member States (AMS). It aims to improve understanding of competition law enforcement in ASEAN, particularly in terms of how various competition regulators interpret and apply their respective competition laws. It can also be used to support advocacy activities as it demonstrates how competition policy and law contribute to a healthy market environment.

The ASEAN Online Business Code of Conduct (“Code”) was jointly produced by the ASEAN Committee on Consumer Protection (ACCP) and the ASEAN Coordinating Committee on E-Commerce. CCCS is a member of the ACCP. The Code contains 15 voluntary commitments for online businesses to act responsibly towards consumers, including a commitment to treat consumers fairly by not engaging in unfair business practices.

The handbook highlights how E-Commerce impacts traditional competition dynamics, as well as outlines policy considerations and advocacy strategies to address the challenges of enforcing competition law with the rise of E-Commerce activities.